Aged just 21, a Nottingham entrepreneur is breaking down barriers in the motor industry by launching her own window tinting and car wrapping business.
Emma Raymond officially launched ‘Wrap’em’ just over a month ago and the business is based in Basford on Northern Court.
She is keen to show others how much she knows about cars and prove that she can deliver a high quality finish to those wanting to make modifications to how their cars looks.
She has already been able to work on cars made by manufacturers such as Maserati, BMW, Volkswagen and others in the short time her business has been operating
Emma has added that she aims to be able to build an all-female team of workers at Wrap’em as her business grows.
A resident of Mapperley, Emma said: “I did a course for the services offered at the business last October but I couldn’t open until a month or so ago because of Covid-19.
“I started getting into cars when I was younger because I would go to see my granddad for Sunday dinner and we would usually end up watching Top Gear together.
“When I got my first car, I got a bit obsessed with it. It was only a SEAT Ibiza, but I did a lot to it. It made me think that it would be amazing to work around cars all the time.
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“Owning my own business in the car industry has been a dream of mine for about four years now. I was particularly inspired by YouTube videos on how to wrap cars and how it can transform how cars look.
“I used to sell cars before doing this, and you could really see a male dominance in the industry. I had to park some big cars and people would always ask if I’d be okay doing that when I know I can do it perfectly.
“Some people would only want to sit down and talk with a man. Some of the women that came in would feel anxious if they were with a man too.
“Women should follow what they are passionate about and feel confident to pursue their dreams.
“I don’t claim to be master of cars. I’m not a mechanic, but I do know my stuff.”
Today, Emma drives a Volkswagen Golf MK5 R32, which she has wrapped herself in a passion red colour.
Currently, it is only here and her sister working at the business.
She added: “It’s a big job wrapping cars and it’s definitely become more popular. You need to clean it properly first and then strip off parts like the bumpers and aerials.
“All in all, it takes around three days to do it.
“My goal here in a few years is to have a team of all-females working and to encourage more women to break down barriers and work in the industry of they choice to.
“I took a risk to try and get where I am, but I always thought I’d be here. For me, it has paid off.”
Emma’s friend Holly Brown also works in the car industry at family-run dealership SupeMini UK Ltd and doing detailing on cars.
Reflecting on her friends success, Holly said: “It feels really good to be working towards breaking the stigma around women and cars. I’m so happy for Emma
“She’s been wanting to do this for years and she has saved up so finally she can be up and running. It’s so great.”